The Impact Of The Digital Revolution Marketing Essay

The Impact Of The Digital Revolution Marketing Essay Introduction Consumers are important for organizations as their all efforts are directed toward the satisfaction of needs of their target consumers. Study of consumer behavior help firms to improve their marketing strategy. This helps organizations to understand the psychology of consumers, how they think and feel about the specific products and how they select between different alternatives such as different brands and retailers. More specifically, consumer behavior is defined as the study of individuals, organizations or groups and processes they use to select, use, secure and dispose of products, services, ideas or experience to satisfy needs and impacts these processes have on society and consumers. Study of consumer behavior is very useful for organizations with its extensive applications. The most obvious use of consumer behavior is marketing strategy. When organizations have clear understanding of behavior of consumer about the product or service, they are in better position to develop and run an effective marketing campaign. For instance, by understanding that consumers are friendly towards food advertising when they are hungry we are more likely to schedule snack advertisement late in the afternoon. Consumer behavior also has its application social marketing which includes the ideas across to consumer rather than selling something. The Impact of the Digital Revolution in Marketing and Consumer Behavior: Advancements of technology have affected all the fields of life and so as the business world. Technological revolution is characterized with inventions such as internet, cell phone, global positioning system (GPS devices), notebook or laptop etc. many amazing. These changes have changed our lives to great extent. Now every human is connected with each other due to digital revolution. Communication technology has made it possible to share information quickly and easily. Information technology has also increased the ratio of communication and involved people from everywhere in the world. Digital revolution has provided new and fresh ideas to its users that are so common to use presently. Like all other aspects of life, technology has given a superb impact on consumer behavior and as well as on marketing. Technology has changed the ways to market the product to the target audience and consumers, more emphasis on market side is on how to execute and implement the marketing strategy. Inte rnet is critical mean, used by contemporary organizations to promote their products and services. Now companies are going for social media marketing and promoting their products via social networking websites such as face-book, twitter, word press, BlogSpot and liked in etc. Whereas in past companies were using traditional means of promotion and advertisements e.g. news paper, radio and televisions. But now, internet provides more innovative, quick and fast way to implement promotion strategy. Internet and social media networking websites provides effective and free of cost media to encompass the target audience. Selling methods have also been changed with digital revolution. GPS devices, notebook, laptop and cell phones bring information through users of those technologies faster. Due to fast and easy access to information, people are more aware and try to get latest information when making a purchase decision. Digital revolution has given emergence to relationship marketing (with focus on customer), industrial or business marketing (with organizational focus) and social marketing (with focus on benefits to society) and most importantly to internet marketing. Online Consumer Segmentation: Companies must recognize that cherished knowledge of target market facilitating customer segmentation provides basic information that is necessary to maximize the returns on practices of internet marketing and increase its effectiveness and efficiency. Consumer information is qualifying information that is applied by internet marketers; it also clarifies and help to connect the promotional content with specific segments of consumers. This process is carried out with aim to match the attributes of products with needs of potential online consumers and these customers are more likely to benefit from specific promotional offers of company. In this case, it must be recognized that whole population that have access to the internet can be potential customers. But from this population, only a certain portion of online population represent the potential customer of the product or service being promoted by the company. Process of online segmentation of consumers, is consistent with traditional approach of market segmentation. Internet marketers observe the consumer behavior toward the formulation of promotional content and apply the results of observations in segmenting the online consumers. It is designed to forecast behavior of consumer relative to what is already known about current and prospective consumers. The prognostic value of consumer segmentation is obvious as content of promotional strategy and it is aligned with subset of consumers. Consumer Motivation and High Technology Products: Technology has changed the business practices to great extent. Modern technologies are time saving and require less efforts by humans as well as it simplifies information access and bring people from different places together. Now, high technology gadgets are essential part of human life. Business executives forecast that sales and profits of future are expected to come from high technology products. (Asp, 1999 ). Consumer behavior in the contemporary world is more neutral toward technology. However, there is no single agreement on what is high technology means, actual business practices and competitive strategy theories recognize explicitly that there are important attributes such as rapidly changing life cycles, intensity of information and turbulence that distinguish high technology from the traditional market in psychological factors (Hirunyawipada Paswan, 2006), most important one is motivation of customers as behavior comes from motivation. But actually, consumer needs are not that specific which exist potentially. So the aim of promotional and advertising activities is to satisfy the customer demands and motivate them to buy the products or services even for those which consumers do not need actually. High technology products can prove to be very crucial factor in consumer motivation. Cultural Factors affecting Consumer Behavior: In simpler definition, culture is all about the values of an individual. Culture decides about the behavior of consumers. Cultural factors also influence the individualà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s buying behavior. All individuals hold different sets of beliefs, habits, and principals that are developed by him or her from his family status and background. Within each culture, there are some subcultures such as gender, religion, geographical location and status etc. companies must know specific cultural attributes and how they affect the buying behavior of the consumers. Marketers believe that consumers have similar cultural attributes or having same culture show similar buying behavior. Every country has its distinct and different culture so while going for international marketing, companies must overcome the cultural and economic boundaries. In order to run a successful marketing campaign on domestic and internal level, different presences, attitudes, beliefs and habits of cus tomer in the target market. Beliefs are important element of culture and can show similarities between the people in a community. Understating the cultural properties of target consumers is critical for analysis of consumer buying behavior and play important role in the process of market segmentation, product positioning and target market. Adult Consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Decision Making: Marketers and researchers have great interest in decision making style of target consumers. Demographics have great impact of thinking and buying behavior of consumers. Age is one of the important elements that affect the consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s behavior in the market place. Consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s decision making style is a mental orientation that is characterized by approach of consumer to make choices. Adult consumers are hard to handle for marketers as they are living in technological advanced world, like innovative and latest products. Attracting and retaining adult consumers is a challenge for marketers, they must be aware and have enough knowledge of advanced technologies and applications that are part of daily life or adults consumers of modern era, in order to reach that specific segment of the market (Olshavsky Granbois, 1979). This market segment may boast considerable purchasing power. This segment is noticed widely due to its perc eived importance. Home buying decisions of this segment are fairly noticeable and they are recognized as trend setters which influence consumption patterns in the other segments of market as well (Olshavsky Granbois, 1979)Buying decisions of adult consumers are influenced by critical reference groups such as friends. It is observed in many researches that impact of promotional activities on loyalty of adult consumer is insignificant. Instead brand loyalty can be enhanced by improving products ad past utilization, convenience and expectations do not affect the loyalty significantly. Conclusion: Consumer buying behavior is a mental orientation that makes the approach of choices by the researcher. Technological advancement has been having great impact of buying behavior and purchase patters of consumers. Due to smart technologies, companies can easily and quickly spread their promotional message and hit their target market consumers. They can benefit by technological advanced options to carry out activities. Internet and social networking websites are important tool for marketing contemporary organizations. A successful marketing strategy in modern world organizations, need to consider important factors such as high technology products, cultural backgrounds of target consumers and demographics of target consumers as well.

Hospitallers of St. John of Jerusalem :: Essays Papers

Hospitallers of St. John of Jerusalem Hospitallers of St. John, or in full The Sovereign Military Order of the Hospital of Saint John of Jerusalem, is one of the most important military orders that existed since before the crusades. It was founded in early 12th century by a person known as Gerard or Gerald. Even if the family name or birth place of this Gerard is not known for sure, his title as a founder of the order was confirmed by an official document, the Bull of Paschal II dated 1113 and addressed to â€Å"Geraudo institutori ac praeposito Hirosolimitani Xenodochii.† Hospitallers of St. John is dedicated to St. John the Baptist, and it follows the rules of St. Augustine. The beginning of the order is different from those of other hostelries of its period, because others were dependent on their churches or monasteries while St. John's supported itself. It profited from the presence of the crusaders and from the gratitude people felt for the hospitality they received. Thus, the order had revenues and territories in the new kingdom of Jerusalem and in Europe as well. At the very beginning, the order was completely devoted to the hospitalization of pilgrims visiting the Holy Places in Jerusalem. It started to develop some military characters when Raymond of Provence (1120-1160) succeeded Gerard as the first Grand Master of the order. He sponsored an armed escort for the pilgrims. Eventually, this armed escort evolved into a heavy cavalry whose members were crusaders from Europe and Turcopoles - natives of mixed blood. The very first military dignitaries in the order were â€Å"the marshal† for the command of the knights and â€Å"the turcopoliers† for the command of the turcopoles. Later the grand masters, heads of the church, started to go into battle. For example, Gosbert, the fifth successor of Raymond, died on the battle field in 1177. Rules directly concerning knights were added to the rules of the order by the ninth Grand Master, Alfonso of Portugal, around 1200. The rules made notable distinction between secular knights and the professed knights. The secular knights were externs to the order and did not stay with it for life. They just serve it for some time, and then go on with their lives like usual.

Global warming Essay

Persuasive Speech Good day everyone, today I admonish about global warming. As we know that global warming is on the rise and worsen our planets condition, and as a concern citizen to our environment we should make an action to fight global warming, we should have maintenance and changes to our surroundings to help our dying planet; wake up to reality and be part of the preservation of our mother earth. Global warming has started since the late 19th century and still continues to the present time. According to studies global warming is getting worst through the years and even we can feel the changes in our climate. The melting of North and South Pole are some evidence of the rising temperature of the Earth’s atmosphere and ocean caused by the increasing concentrations of green house gases produced by human activities. And since 1980 the rise of temperature increases two-thirds from the preceding. For now we know how global warming mount and on its greatest. We should be concern to life, to our future, to our children’s children and to all living things in our planet. And I also predict if global warming still prolong and influence our planets worsening condition, 5000 years is the remaining time to our planet that life can exist for even us could imagine what would happen to the upcoming years if global warming still continues. Today there are lots of people producing actions that battle global warming but still they are lacking, they still need more or else all people to be a component of the conservation of our planet. Even there are many citizens saving the earth but the more citizens killing our planet, it is useless. I hope that you will realize the effects of global warming and be more concerned to our environment .To have the sense of discipline to do the right things for the goodness of our planet, so that we won’t suffer. And once again I’m knocking on you to wake up and be part of the preservation of our planet. Thank you. God bless!

The Best Way to Read the SAT Writing Passages

The Best Way to Read the SAT Writing Passages SAT / ACT Prep Online Guides and Tips The format of the SAT Writing section is very unique, and you may not have taken a test with a similar format. To reach your target score, you're going to need a specific approach to tackle the passage-based questions. In this article, I will explain the various approaches you can take when reading the SAT Writing passages, and I'll guide you on how to identify the strategy that will work best for you. Why Do You Need a Specific Approach to Reading SAT WritingPassages? The format of the SAT Writing section is unique and determining which approach will work best for you will help you combat likely mistakes. Some students only look at the underlined portions of sentences without understanding their context. Another common mistake is to rush through the section and make careless mistakes. Having a tested approach will help you maximize your efficiency. Regardless of the approach you take, you should always read the complete sentence that contains the underlined portion. Also, you have to be consistent. Once you decide the best approach for you, use that approach on all your practice questions. Omar Reyes/Flickr The Top 4Strategies for Reading SAT Writing Passages These are the different approaches you can take to reading the passages. #1: Paragraph-by-Paragraph For this approach, you read each paragraph, and then you answer the questions in that paragraph. The benefits of using this approach are that you’ll understand what’s going on in the passage before you answer questions, and you’ll be forced to read full sentences before answering questions. The main drawback of this approach is that it can be time-consuming. I recommend trying this approach on a practice section and seeing if you’re able to finish the section in 35 minutes. If you only need a couple extra minutes to finish, this approach can still work for you because you'll probably speed up with repeated practice. If you don't feel comfortable or confident being able to finish using this approach, you may want to use one of the other strategies I'll discuss. Let's go through how the paragraph-by-paragraph approach works using a practice SAT Writing section. If you were using the paragraph-by-paragraph approach on this section, you would read the entire paragraph up until â€Å"conversation† and then do question 31. This approach would work well here because question 31 requires an understanding of the paragraph. Then, you would read the next paragraph before attempting to answer questions 32 and 33. On the SAT, you would repeat this process for each paragraph in each passage. In case you're curious, I've provided the answers to these questions. Answers:31. C, 32. A, 33. A Paragraphetzel (Windell Oskay/Flickr) #2: Answer as You Go In this approach, you read through the passage, and when you come to an underlined portion, you read past it to the end of the sentence. Then you answer the question before continuing. The benefits of this strategy are that it’s straightforward and fast. It’s a good strategy to try if you find yourself running out of time on the paragraph-by-paragraph approach. The biggest drawback of this strategy is that you may have trouble answering questions about paragraphs and transitions that require a more thorough understanding of the passage. Personally, I like to use the answer as you go approach, but when I come to a question that requires me to read more of the passage, I continue reading until I have enough information to correctly answer the question. You can also save the questions that require a more complete understanding of the passage until the end when you’ve answered the other questions and have completely read the passage. If you use the answer as you go strategy, make sure you read until the end of sentences before answering questions. Here’s how to use this approach correctly: If you used this approach, you would read the paragraph up until â€Å"machines† before doing question 26. After completing question 26, you would read the next sentence until â€Å"presentations.† Then you would do question 27. Finally, you would read the final sentence of the paragraph and then do question 28. For question 28, you may need to refer to the earlier paragraphs or the paragraph that follows to eliminate answer choices. However, for this particular question, because you will have read the entire passage up until this point, you can correctly answer this question without doing any additional reading. While this approach is quicker, it can lead to more errors if you’re unable to recognize when you need to do more reading to correctly answer questions. Answers:26. A, 27. B, 28. C #3: Sentence-by-Sentence In the sentence-by-sentence approach, you only read sentences that include underlined portions. This strategy has significant drawbacks because you won’t comprehend the passage as well, and that may make answering some of the writing style questions that require a more thorough understanding of the passage rather difficult. I don’t recommend using this approach if you’re shooting for a 650 or above on Reading and Writing. However, if you find yourself running out of time using other approaches or you’re getting distracted by irrelevant details, this could be a good approach for you. Just make sure you’re reading the entire sentence. Let’s take a look at this approach in practice: Read the first sentence and then do questions 34 and 35. Then read the next sentence and do 36. After, you can skip the sentence that starts with "Planned" and read the sentence containing 37 that starts with â€Å"It also reinforces.† Again, if you encounter a question that requires a more thorough understanding of the passage, you can skip it and come back to it later, or you can read more of the passage until you know enough to answer the question. If you’re using this strategy, follow this approach for each question in every passage. Answers:34. D, 35. A, 36. D, 37. A #4: Passage First The last approach is to skim the entire passage, and then go back through using sentence-by-sentence to answer the questions. This strategy is the most thorough, and it can be helpful if you find yourself having trouble on the organization or big picture questions. However, this approach can take too much time and be trouble than it’s worth.If you're a fast reader and have the most difficulty with the organization and content-based questions, this approach can be beneficial. If you struggle with time or feel more comfortable answering the questions as you read the passage, then this isn't the ideal approach for you. How to Find the Right Strategy and Use It Effectively Here are the steps to go through to figure out which approach to use. Step #1: Try Paragraph-by-Paragraph For most students, this approach will yield the best results. It may not be the best one for you, but try it first to see how it works. Step #2: Analyze Why You’re Missing Questions to Decide on the Best Approach After you finish your practice section, go over it very carefully; figure out why you got questions wrong and where you struggled. Make sure you know how to review practice tests. Think about these questions to decide which approach to try: Did you run out of time? If you’re running out of time with 5 or fewer questions left, try the answer as you go approach. If you’re running out of time with 6 or more, try sentence-by-sentence. Do you have time left over? How much? If you have more than 3-4 minutes left at the end and you’re missing questions, you need to slow down. You’re probably rushing. Make sure to read the passage and questions carefully. Are you missing a lot of the big picture questions that ask about entire paragraphs or the passage as a whole? If so, you may want to focus on your reading comprehension and attentively reading the passage. Based on your answers to these questions, decide which approach is best for you, and then practice that approach. It may take a couple of attempts to figure out what works best for you. Remember that regardless of which approach you take, you need to read the whole sentence before answering questions. Step #3: Practice Your Approach Repeatedly Once you decide on an approach, use it on every practice test and question. The purpose of having a designated approach to the passages is to enable you to correctly answer the questions as efficiently as possible. If you’re having difficulty maintaining a certain approach, you may want to try another one that’s easier for you to follow. It may take some time to find the best approach for you, but once you find it, you’ll be able to maximize your score. These approaches only work if you use them consistently. What's Next? If you're trying to master the content for SAT Writing, make sure you know the 12 most important grammar rules. Also, you're going to want to review my articles on punctuation and transitions. For those of you aiming for perfection, get expert advice from a perfect scorer on how to get a 1600. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and grammar lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

What is meant by the word abortion Essays

What is meant by the word abortion Essays What is meant by the word abortion Essay What is meant by the word abortion Essay The definition from the dictionary on abortion is removal of a baby from the womb before it has developed enough to survive.My definition of Abortion is the premature removal from the womb of a foetus at some stage in pregnancy. Most abortions take place when the baby is unwanted. When the foetus or embryo is removed they are destroyed. This can only legally be done before the mother reaches 28 weeks of the pregnancy.Your choice to have an abortion or carry on a pregnancy isnt a straightforward or easy choice. It is important to take the time you want to make the decision that is best for you. There are counsellors at abortion clinics that can help as you as you make your choice.There are lots of opinions regarding whether abortion should be legal or not. A number of people believe that having an abortion is murder because you are killing a life inside of you. Other people think that as the foetus isnt completely developed and still in the mothers womb, that i t isnt born yet therefore it isnt murder.Abortion is acceptable in a few circumstances:Christian teachingsChristians believe that abortion is wrong. Many have divided views about it but a lot think that it breaks the sixth commandment- murder. Other Christians also believe that it should be left up to the mother and that the decision shouldnt be forced.Some people think that the Bible doesnt teach any think about Abortion because there are no actual direct statements saying that abortion is a sin and should not happen.The bible teaches that life is a gift from god. The Bible says I chose you before I gave you life, and before you were born I selected you to be prophet to the nation This means that you were created even before you were in the mothers womb. This is a very powerful teaching and could have great impact on the mother making her decision. This could be because if god chooses who is born, then how and why, should someone else be able to take that life.Another saying in the bible is Surely you know that you are Gods temple and the Gods Spirit lives in you, so if anyone destroys Gods temple, God will destroy him. For Gods temple is holy, and you yourselves are his temple. This means that god is part of you and to have an abortion, then you would be betraying him. This quote shows us that if you were to destroy a child then you would be destroying a piece of God and this is totally against what the bible teaches.Some Christians are against abortion for social reasons or as a means of birth control such as in China where it is used to control the population because woman are restricted to only having one child.How Christians might put their beliefs into action.Christians may put there beliefs into action by trying to teach younger people more about abortion and contraception etc. This may help younger Christians to understand abortion more and make them understand the consequences of pregnancy.They may use none violent protests or sit-in protests to get there message across. They could go to different communites, churches, schools etc. to teach younger people about abortion and get there message across. Christians can teach other options that woman can take in stead of having an abortion such as foster care or adoption.There is one charity called SPUC (Society for the Protection of the unborn child) which was started to protect unborn children. Many Christians fund these charities in order to gain media attention to their solid belief in the sanctity of life.More charities could be set up to perhaps assist young Christian people who want advice, support or help about abortion. It could also help women that are pregnant and need support or advice.Abortion is never justifiedI believe that abortion can be justified but I do also believe that in some situation abortion isnt justified.I believe abortion is justified:- If a woman became pregnant from rape- If the child was going to be permanently ill or handicapped. I think this because the child if the child couldnt be cured, then I dont think that life would be very good and not worth living if they will be in pain and unhappy. It would be a struggle for the family and I think that it is better not to have parents or a child suffer form it.- If the mothers life or health is a risk by having the baby. In this situation I think that abortion is mort justified. For example a mothers life could be at risk if it were a multiple birth therefore should be aloud an abortion. Although if there is a good chance in the mother and babies surviving then I think abortion shouldnt take place.- If it is a teenage pregnancy. I teenager is not fully mature and likely wouldnt be able to physically and emotionally with a child. Also they have their rest of there lives ahead of them and it would be ruined by a baby therefore I feel abortion is justified here.I dont believe that abortion is justified:- If a woman is happily in a relationship but they just dont want a baby. I think tha t this is selfish because the baby could be brought up happily.- If the father is willing to bring up the child. I think that fathers should have more rights and I feel that if the mother can have the baby without her health being affected then the father should be aloud to bring it up.

Internment Research Paper Example | Topics and Well Written Essays - 1000 words

Internment - Research Paper Example Cause of the Internment The provocation for the Americans to enter into a war was brought about by Japan which by then had joined the Rome-Berlin-Tokyo Axis in September 1940 by signing the tripartite pact. The United States got alarmed when Japan anticipated building an East Asian empire. The United Sates responded to the invasion of the Japanese forces into French Indochina by adding items to a lengthy list of embargoed Japanese goods and eventually the US froze all its’ trades with the Japan. In 1941 the US intelligence sent out warnings to commanders of U.S bases in the pacific when he become aware of Japanese plans to attack. The American officials did not think the threat was significant but they were proven wrong on December 7th 1941 when the Japanese planes bombed the U.S. base at Pearl Harbor in an attempt to destroy American sea power in the pacific. During this time the Japanese destroyed nearly 200 aircraft, eight battleships, three cruisers and almost 2,400 Americ ans died. On December 8th, the senate voted in favor of Franklin Roosevelt’s request for a declaration of war on Japan. Italy and Germany joined with Japan on 11th December on declaring war to the U.S., this led the U.S. into world war two (Inada, Society, pxi). Japanese American Internment The Japanese American internment occurred in the year 1942 and ended in the year 1945. Japanese war time internment refers to a forcible relocation and internment by the United States government in 1942, where around 110,000 Japanese nationals and Japanese Americans who lived along the pacific coast of the United States to housing facilities that were called war relocation camps (these camps were 10 and they were situated in seven states) at the wake of imperial Japan’s attack on Pearl Harbor, Hawaii on 7th December 1941 (Burgan, p10). The Japanese Americans internment was applied unequally through out the United States. Franklin Roosevelt endorsed the internment using an Executive order 9066 to the military that was signed on February 19th 1942 using his authority as commander-in-chief to exercise war powers. The order gave the military the right to relocate United States citizens who were thought to be potential enemies of the state. Many Japanese ancestries lost their homes, businesses and all their worldly possessions during the internment. The Japanese American who were also known as the Nikkei community was made up of several various distinct groups who included; the Issei, Nisei, Sansei and Kibei, the Issei were the first generation and immigrants living in the US and they were considered to be more dangerous because they were spies for Japan and still closely tied to their mother country. The Nisei were the second generation and these were people who were born in the United States to people of Japanese ancestry from the Japan. The Sansei were the third generation and these were people who were born by the Nisei and were most assimilated with the Americ an culture. The Kibei were the U.S. citizens who were educated in the Japan. All the first three groups (Issei, Nisei and the Sansei) were interned. (Robinson, p4). Housing/the internment camps The Japanese families were housed in various camps around the U.S., the camps were enclosed with barbed wire, sentry post, armed guards and several towers. These camps had not much detailed planning as they were built quickly during the summer of 1942. The residences were long

Response letter to Simon Wiesenthal from the book Sunflower Essay

Response letter to Simon Wiesenthal from the book Sunflower - Essay Example I would have felt the same. Indeed, this question is hard to answer because I have no experience, although you have described the situation vividly. In addition, it is much easier to say yes and get done with it especially when you have not identified yourself in other people’s lives. I have understood why you cannot answer the request of the dying man. It is because you have so many burdens in your heart, and the wound is still fresh. The symbol of sunflower always reminds you the connection of living and the dead. Envy was in your heart because even though that man cannot claim for your forgiveness; there will be a sunflower on his tomb. Sunflower is also a reminder of the lives that had been taken due to Holocaust. During that time, when the man asked for your forgiveness, the measurement you used was the sunflower. It directs you to the decision you had made -- to be silent and walk away. Pain is extremely difficult to handle. It will haunt you even when you are asleep. Pain will make your dreams and hopes vanished. My criticism to your behavior will later lead to my answer to your question: Are the Nazis worthy of Jews’ forgiveness? In behalf of 6 million Jews that died, can I forgive that man who participated in eliminating my family, friends, and ra ce? When faith and moral values combine, the answer to that question is yes. Within the context of your story, you have never found absolute peace because even at the end of your life, you will ask a similar question. Although you have been called as the conscience of the Holocaust, your past decision haunts you. Forgiveness is the key to free yourself from the nightmare of the Holocaust. Moreover, forgiveness is associated with letting go. It does not signify that you will forget what had happened in the past, but freeing yourself from anger and hatred. It will lead to healing and restoring your stolen